Styling mink
I worked with Meghan at Mink Style to up-level her website - making it easier to navigate, optimized for lead generation, and more closely aligned with her personal branding philosophy. Check it out.
The ask
Mink style is a personal stylist located in Richmond, VA. I reached out to Meghan at mink because I was feeling stuck in my own wardrobe and needed some help. As we worked together, we realized that I could help Meghan as well - with creating a brand kit and updates to mink’s website.
The brand
I wanted to help the owner of mink crystalize her style into a brand kit to give her some guidelines when updating her website and other assets like invoices/business cards/etc. We worked together to come up with this overview that I was then able to translate into updates for her website.
OG
Update
The homepage
Mink style’s homepage contained a ton of great info that wasn’t organized in a way that would encourage visitors to reach out and schedule a consult. I provided Meghan (the site owner) with an audit of quick wins we could institute to streamline the homepage and optimize for conversions.
The rest
I reorganized the rest of the site to ensure that everything pointed towards mink’s contact information and scheduling tool. I also made sure Meghan’s personality and style shined through on every page. This was a really fun project, and I’d love the chance to do it for more small businesses!
Ready to work together?
I LOVE doing personal and business branding work. Want to make your brand pop? Let’s do it.